Project Context:
The idea was to creating an incubator structure of 3 stores and online trading in Antwerp, Belgium. This will run for 3 years (the length of the store leases) while we go through Tech transition in our current operating markets, with the aim of giving us tangible learnings for future model development.
Mapping the blended customer journey - Online & In-store
Specsavers Global UI Kit
The spectacle design system guides and helps apply colour to your UI in a meaningful way. The primary and secondary colours of a brand represent its identity
Final Design
Example text………….
Impact
11.5M
Online appointment bookings refining end-to-end digital and in-store journeys.
24.3M - 580M
Frames and Contact lenses respectively, Antwerp learnings fed into optimizing these purchase and after-care journeys.
£4.01B in global revenue
erational insights from the 3 Antwerp stores de-risked future market entry and digital adoption strategies.